High End Coaching – By Promoting Your Coaching Differently You Dramatically Increase Value

Are you one of the many thousands of professionals online offering coaching of some description? You meet regularly with your clients and in return they pay you a fee?

You might specialise in building relationships, toning the body, losing weight, building successful businesses, the list is truly endless and continues to grow.

The one common thread however, with a lot of coaches is that most are generating less than their true worth. They are earning sums similar or just a little less than they were earning when they were working full time for someone else. And it doesn’t have to be that way.

Here are some steps that you can put in place that will enable you to rethink the income you currently generate. If you are earning below your true worth then a rethink is needed now.

A good place to start is to confirm that your coaching is really of value. Will your coaching change the lives of people who need it? Can you honestly state that when someone takes your coaching and follows through, they will see results! They will create the relationship of their dreams! Or they will tone their bodies! Or they will lose weight or build more successful businesses!

If you do run a weight loss program and someone follows your coaching program, step by step, will they lose the 2 stones excess weight they carry around?

Once you’ve established that your program does deliver the promised results, then its time to validate that information and look at its true value.

How much do you think it is really worth to your participants? What are they missing out on if they don’t take your program? How much different, better, rewarding will their lives be once they have achieved their goals?

You see if you can change the way you look at your coaching, see it for what it is really worth – then you can change the way your promote it whether its online or off.

For instance, let’s suppose your weight loss coaching program which you promote at $97 per month, takes up 4 hours of your time for each client. Can you see that you’ve valued your time at $24.25 per hour? Is that what your true value is?

Do you know that there are others in very similar coaching services, that are no cleverer than you, achieving in excess of $5,000 per hour online and they work for less than ten hours per week on their business.

What would that mean to you, to start earning your true worth and helping people who need your services?

Executive Coaching Training – Why it is Easier to Coach Executives Than Other People

Despite the fact that executive coaching proved to be almost recession-proof, many coaches hesitate to train and master this field. The ‘Executive’ is often perceived as being a tough target for coaches to hit. Executives are important busy people. They are remote, hidden behind layers of secretaries, assistants and underlings. They are aloft, sailing above us all in their corner offices and business networks. They are tough, brisk, and efficient. They are cunning, charismatic and posses a bourn tendency to command. They are also pure fiction. Or at least – the imaginary portrait of them that I just painted here is.  

The truth is that executives are people. They have problems just like any other people; often more than others, because their lives tend to be more complicated. Most executives do posses some qualities of excellence or they would not have been promoted to their rank. However, such qualities mainly have to do with their professional side. It does not necessarily mean that they possess any special wisdom or superiority in other fields.  

Strip away the power suites and polished offices, and you find that executives are as human as any other. They have good traits and bad habits. They strive to succeed but make mistakes along the way. They are usually able to see a broader picture, yet still suffer from embarrassing blind-spots. They struggle to balance their personal lives with their careers. Worst of all is the fact that their position often insulates them from others, and limits the number of people that they can communicate with freely.  

A coach, once he won the executive’s trust, actually have his job easier than when coaching other people. Executives are used to consider facts and look for results. They are trained to separate their emotions from the matter at hand, and their job requires them to consider the long term as well as the immediate situation. These are all things that a coach often struggles with his client to achieve. Executives are used to plan and to act, thus making it much easier to get tangible coaching result. Meaning your coaching succeeds faster and more often. And not less important – one can usually charge them more for coaching.  

The myth of the executive as a tough client probably reflects the perceived difficulty in marketing coaching to executives. But it is not true that coaching them is difficult. If you thought that executive coaching training is not for you, think again. 

 Find out how to become a successful executive coach and leave the ranks of the ‘Part time’ coaches. Get the cutting-edge free report ‘7 Steps to Become a Successful Coach’ at http://www.ecoachingsuccess.com.